How to Align Content Marketing and Social Media in 9 Steps

How to Align Content Marketing and Social Media in 9 Steps Ask a business owner with a strong online presence and they’ll tell you- content marketing is one of the quickest, most successful ways to increase organic traffic. And, ask anyone and they’ll tell you- of course you need to manage your social media pages to grow your business and your customer base. But if you’re tackling both of these initiatives and not doing them in sync, you’re doing it wrong.    Creating and distributing content allows your business to reach new audiences, position your CEOs as a thought leader, and answer all of your customer’s most common questions while (hopefully) converting those clicks into sales. Likewise, businesses rely on social media to act as the face of the brand and often, as the prime distribution channel for content. Because your business’s social media pages are where your customers likely engage with you the most, they can be invaluable sources of feedback. Good content marketing and social media often have the same common goals- to increase site traffic, ramp up conversions, and build a general audience of devoted users. Because many of these objectives overlap, it is essential that your content marketing and social media presence are effectively aligned to get the most out of your audience and to reach as many people as possible. What is ? is the best marketing management platform to organize and execute all your marketing projects. That includes content + social media integrations that make scheduling and promoting content easy, all in one place. See it in action. How to Align Your Content Marketing and Social Media Presence in 9 Steps Table of Contents: Plan Ahead With Task Management Software Compare Metrics Monthly Target New Audiences Based on Engagement Use Graphics to Promote Content on Social Media Integrate Social Media Elements Into Blog Posts Use Blog Content for Facebook Live Material Launch a Cross-Promotional Content Series Across Channels Use Top Writers for Twitter Chats, Reddit AMAs, and Quora Originate New Content Ideas From Social Media Followers and Polls Bonus: Coordinate Content + Social Media With One Free Calendar Template If theres one thing content marketing and social media have in common, its this: success starts with planning. And they each work best when theyre planned and executed together in one place. The most effective way to plan and schedule all your content + social media posts is to use a calendar. Like the one included here below. With this free Excel template, you can: Plan your content calendar. Know what youll publish and work ahead. Schedule social media promotion. Line up posting days and times to make sure your content gets seen. Improve content + social visibility. When everything is planned in one calendar, your entire team can stay in the loop. Download it now, then follow each of the nine steps in this post to bring your content and social worlds together. 1. Plan Ahead With Task Management Software One of the most essential steps to aligning your content marketing and social media teams is planning within the same task management tool on shared boards or calendars. A task manager such as   can be a great tool to keep your team aligned and to track marketing plans holistically. By sharing calendars between all marketing team stakeholders, social media leaders can plan promotion for upcoming content initiatives, while content marketing teams can review social posts and make suggestions for captions and creatives. On , social media managers can be tagged prior to posts being published so that social posts can be planned in-line. Source: https://www.getapp.com/marketing-software/a// It’s essential that content marketing and social media teams coordinate within planning software to share new content and suggest improvements to content distribution efforts. With the right task management software, you can help ensure that your team is publishing content  at the right cadence and giving readers a reason to return day after day, week after week. 2. Compare Metrics and Engagement in Monthly Sessions In addition to planning in a common task management tool, content marketing and social media teams should meet in person frequently to compare overall performance metrics and traffic wins and losses. Use these meetings to align objectives for the following month and quarter, and ensure that your business’s content marketing efforts are working. Frequent meetings can help uncover trends in performance and engagement and better align future content plans. With multiple team members working on various initiatives, big picture metrics can easily be forgotten or pushed aside. Keep your team focused on the end goal- whether that’s signups or conversions or something else- and make sure that everyone is working towards the same KPIs. Unsure where to start? Focus on overall site traffic (sessions or pageviews) from social platforms and the number of  conversions through call-to-actions within blog content. To stay on track in these meetings, follow these steps. Both teams should come prepared with wins, losses and overall metrics. Focus both on the metrics that relate to respective platforms (sessions, engagement, shares) as well as the long term goal metrics (sign-ups, conversions, sales). In the meeting, brainstorm on how both teams can better align goals, whether that means the social media team re-shares successful content multiple times, or content creates more pieces covering topics that Facebook users are eating up. Keep the conversation going throughout the month by sending a weekly round-up email with one big win and one big loss every Friday. Determining how metrics can be shared effectively and solutions can be gleaned and applied from them will help both teams succeed in the long run. If your content marketing and social media teams are one in the same, it’s still important to set aside time to align thinking and compare successes between platforms. Recommended Reading: The Best Times to Post on Social Media Based on Research 3. Target New Audiences Based on Engagement So you’ve instituted a monthly metrics session- now what? Once you’ve begun to uncover trends and insights between platforms and on your blog, it’s time to put this data to work. Hone in on what’s working (and, of course, what’s not) and look for new audiences you can tap into. Once you’ve begun to uncover trends and insights between platforms and on your blog, it’s time...For example, social media can target specific hashtags, post content in different Facebook or LinkedIn groups, or work with other influencers or businesses to start new social swaps. Step 1: To interact with new groups on Facebook, search for a particular keyword, filter for groups, join the group, and interact with other users. Step 2: On LinkedIn, the sidebar on the left-hand side of your homepage will display different relevant hashtags and new groups to explore. Use both of these tools to promote relevant content to new audiences. Step 3: On Twitter, add relevant, popular hashtags, like G2 Crowd did below to your tweets to increase engagement in new audiences. In turn, the blog can cover different topics that work specifically on Facebook or produce content in different formats like video, listicle, or slideshow depending on how they perform on new platforms. When targeting new audiences, social media and content marketing teams should ensure that they don’t neglect their core audience in pursuit of expanding exposure to new niches or audience segments. 4. Creatively Market Content With Graphics or Clips on Social Media One common content marketing tactic is to create e-books to thoroughly explain a topic, secure leads, or introduce a new product. These are longer form guides that can be key to increasing conversion, but they also take a lot of effort and time to produce, so it’s important to ensure that social is aligned before the work begins. Creating a series of graphics made specific for social media platforms can be a great way to promote an e-book or tease it’s release before it’s widely circulated. For example, if an upcoming e-book lists a number of steps for improving your business’s online security, you could design a colorful graphic for each step with a brief description. The release of these graphics daily will pique the interest of social media followers to download the e-book and read the rest of the steps. If there are no steps to list, excellent pull quotes from the e-book can be equally effective. With a tool such as Canva, you can access and edit great free designs in a couple of minutes, as I did below. Step 1: To get started, sign up for Canva and create your first design. Step 2:   Then select a layout and edit the text, background, and colors. Step 3: Once your edits are complete, you’ll have a beautiful graphic to market your e-book. This tactic can be employed for YouTube or embedded videos as well by cutting a particularly good clip or a few clips from the video and releasing them on social media, and directing followers to a link if they’d like to watch the full video. On Facebook, this approach will yield many more views  than a typical post because Facebook videos results in 135% more organic reach than photos, on average. For best results, the content creator and social media team should coordinate on which steps, quotes, or clips would be best received by a social audience. With ’s scheduling feature, you can determine and schedule posts at the best time for your audience. 5. Integrate Popular Social Media Elements Into Blog Posts One of the best aspects of online blogs, as opposed to traditional media, is the room for innovation and creativity in communicating information non-traditionally. For example, as emojis have gained widespread use in wordlessly communicating emotions through text messaging and social media, they have also gained use in blogs to spice up content. To stay ahead of the curve and keep up with new trends, social media teams should communicate to content marketers what social audiences respond well to and what can be implemented on blogs to keep content relevant and interesting. To stay ahead of the curve and keep up with new trends, social media teams should communicate to...Because of the speed and frequency of communication on social media, new trends can be tried and proven much more effectively here than on your blog. A few different elements from social media that can be added to blogs could be videos, gifs, image slideshows, and memes, depending on how they’re received on social media. A great use of gifs can be found on ’s The Skimmer’s Guide to , which very creatively utilizes gifs throughout to keep the reader engaged. Of course, when applying any of these elements, content marketing teams should use discretion. For a more serious topic or professional guide, a meme or gif may not be appropriate. Likewise, a video or image slideshow could be distracting from core text or break the attention of the reader. By testing engagement on both social media and in blog content with new elements, teams can safely innovate and stay ahead of the communication curve. Recommended Reading: The Best Content Calendar Template to Get Organized All Year 6. Use Blog Content for Facebook Live Material You can’t get it right every single time. One of the unfortunate facts of creating content is that many of the posts you create may go unseen. But consider this- a post that didn’t quite work in one form could be repurposed and utilized in a whole different way. For example, a blog post that didn’t quite catch on in written form could be turned into a video script and presented to a Facebook or Instagram Live audience. Another example could be taking steps from a blog post, creating graphics from it, and uploading them as a slideshow on Instagram to be flipped through. Step 1: To get started, select the right blog post that would be interesting to your Facebook audience. Step 2: Choose parts of the post that could be succinctly summarized in a 15-minute Facebook Live. Look for clear steps that are actionable and easy to describe. Once found, write a script with an introduction, the subjects you’d like to cover, and a conclusion. Step 3: Promote the Facebook Live on different social media accounts. Step 4: To launch the Facebook Live, go to your Facebook page and click ‘Live’ in the action panel. Though you can’t make every single post work, it’s a good idea to narrow in on blog posts that you’d like to give a little more â€Å"juice† to. Task social media teams to come up with ideas that could work based on existing content and work from there. If you want to do a Facebook Live, consider whether you have relevant content you can reference in the chat or edit to make a scrip. Don’t look at low clicks as a failure- look at it as an opportunity to innovate and improve. Recommended Reading: 49 Facebook Marketing Tips to Get Better Results Right Now 7. Launch a Cross-Promotional Content Series Across Channels One great way to increase engagement across all channels and create a cohesive content marketing experience is to launch a series that can work across many platforms. For example, a new content vertical could launch in conjunction with a YouTube series that’s also cut down shorter snippets for Facebook. Say your goal is to gain YouTube subscribers for a new account- you could plan a content series that embeds a new YouTube video in every post, enticing readers to click through and (hopefully) subscribe. Neil Patel, an expert on digital marketing,   promotes across multiple channels including YouTube, e-books, blog posts, and social media, which has made his name omnipresent in the marketing space. If you’re building a presence on YouTube and have a popular blog, try the following tactic that Patel utilized. Step 1: After creating a couple videos for YouTube, write a comprehensive blog post on a complementary topic. For example, Neil wrote a blog post explaining that everything he has taught about SEO was wrong: Step 2: Then,   embed the YouTube video, which is a natural next step in the blog post’s call-to-action into the near end of the blog post. This will encourage readers to watch the video, increasing your viewership, and perhaps then watch the next video in sequence or even, subscribe to your channel! To promote an e-book or report, a social media team could release a series of videos on Facebook or Twitter explaining aspects of the e-book or report’s findings with attached links to the piece of content itself. In addition, selections from the content could be published on LinkedIn either under the brand or executives’ profiles with links to the content included. Recommended Reading: How to Promote Your Blog With 107 Content Promotion Tactics 8. Use Top Writers for Twitter Chats, Reddit AMAs, and Quora Twitter chats (public conversations within a unique hashtag) are excellent ways to interact with other companies in your space, gain followers, and assert your brand as a thought leader on a specific subject. Likewise, a Reddit AMA (Ask Me Anything), where executives answer common questions about a topic or the company itself, is an excellent tactic to increase engagement and publicity in a niche community. For upcoming chats and AMAs, social media teams should coordinate with writers or company executives to ensure they’re on hand when questions begin to roll in and to provide comprehensive responses that wow participants. Tap into your blog to come up with new topics to cover and angles to take. Quora, a platform where users ask and answer questions, is another place where social media and content marketers should coordinate engagement. For the sake of optics on Quora, it can be better if individuals at a company create an account and answer questions, rather than brands. The writers who handle the blog can be excellent resources to answer questions and provide invaluable insight. Step 1: After signing up for a Quora account, a writer simply must answer a few questions in their niche before Quora and other users begin asking them for other answers. Once in your account, click Answer to find the right question. Step 2: Write your answer and click submit. Try different answer formats like steps and lists, adding useful images, and making your responses long and comprehensive to receive recognition and upvotes. 9. Originate New Content Ideas From Social Media Followers and Polls Social media followers who regularly interact with content are often a brand’s most engaged audience with untapped feedback to provide. To come up with creative new ideas for content creation, poll your social audiences with direct questions about topics they’d like covered or content mediums they like most. Step 1: To poll followers on Twitter, add your question then click Add poll. Step 2: Add poll answer options and click Tweet. Integrating more polls and surveys is a great way to plan future content and gather meaningful feedback from those who are more dedicated to your brand.

Health Care Delivery in the US Essay Example | Topics and Well Written Essays - 1250 words

Health Care Delivery in the US - Essay Example Think of a machine whose parts are working together and running smoothly and efficiently. This is how health care delivery in the United States should be. Ludwig von Bertalanffy's Systems Theory shows there is more than just one part involved in the process. It takes all the parts involved to make the machine work properly. Getting these parts to fit, however, can be a challenge. Unfortunately, the uninsured does not always have access to good quality medical care, and/or services. Lack of education, when it comes to paperwork, multiple physicians, and understanding exactly what the disease and its treatment process becomes extremely confusing leading to errors and unneeded care. health care has had to go through many tests before being incorporated in the industry. Testing and proving the benefits of such programs, such as HomeMed or EHR, depends entirely on the ones doing the testing. If it is perceived by health consumers to provide benefits and has real time advantages, it will be accepted, if not it will be rejected. The incorporation of technology, and the acceptance of the internet, has seen many organizations implementing telemedicine. This will lead to more efficient care and access to remote areas.Conducting cardio-pulmonary resuscitation on a dummy leaves a lot to the imagination. The true sense of performing this life saving technique is lost. Roger's Diffusion of Innovation theory deals with the idea of accepting a new way of doing things.In today's health care setting, with many new

Contemporary Issue In Marketing Essay Example | Topics and Well Written Essays - 1500 words

Contemporary Issue In Marketing - Essay Example This report mainly focuses on relationship marketing, its importance in the modern business scenario and connection of relationship with technological innovation and discussion regarding the Integrated Marketing Communication (IMC). Lastly, a conclusion and recommendation is made regarding the close connectivity between these three aspects. Relational marketing In the last few decades, the marketing theories have experienced a colossal shift in both theories and practices of marketing. Relationship marketing is a developing network paradigm that recognises that global competition occurs between networks of organizations. In the context of relationship marketing, Morgan and Hunt (1994) have suggested the Commitment and Trust Theory that involves all types of relational exchanges. The researchers have argued that the central concept of relationship marketing rotates around those that distinguish an effective and productive relational exchange from those that are ineffective and unprodu ctive. There are several factors that contribute towards the success or failure of relationship marketing effort. These scholars have stressed on trust and commitment that makes significant contribution. They theorised that relationship trust and commitment is the key to successful relationship marketing. These two aspects help the marketer in preserving relationship by cooperating with the partners, resisting their attraction towards short-term benefits in the hope to reap long-term ones by staying with the existing partners and looking at high-risk actions as prudent. Figure 1 (Source: Morgan and Hunt, 1994) Another research scholar, Reichheld and Sasser (1990), have stressed on the fact that there are very few companies who have succeeded in providing the service commitment made by them to the customers. For service companies, scrap heap signifies customers who are not going to come back. If the companies start measuring this scrap heap, they will realise that this scarp cost the m heavily and ardent steps are needed to be taken in order to reduce the same. This will make them strive for â€Å"zero defects† in their quality movement and guiding light for making the organization gain profitability and achieve it soon. They have suggested that customer defection leads to a powerful impact on the bottom line. The company’s market share, profit, unit cost and many other factors related to competitive advantage are expected to be impacted positively. This strengthening and lengthening of relationship is expected to increase profit by 100 percent, by 5 percent retention of the existing customers. Technology development Computing technology is an omnipresent aspect that encompasses both personal lives of an individual and organizational framework. In order to understand the outcomes, resulting from technology acceptance, several theoretical models has been proposed such as, technology acceptance model (TAM) and innovation diffusion theory. The TAM is hugely recognised as robust but with parsimonious conceptualization. Based on the theory of reasoned action, it has been argued by TAM that the behaviour of IT acceptance can be explained, based on the belief of the individual, regarding the ease of use and usefulness of IT. On the other hand, the innovation diffus

Social Security Programs Essay Example | Topics and Well Written Essays - 750 words

Social Security Programs - Essay Example President Roosevelt served the United States army during World War II (Ssa.gov, n.d.). It was before 1930’s that supporting the elder people was a federal concern and not of the family (Ssa.gov, n.d.). It was on January 17, 1935 President Roosevelt sent a message to congress asking for the implementation of social security legislation (Ssa.gov, n.d.). It was because of this man’s effort and move that the bill was passed. On august 15, 1935 he signed the social security act into making it a part of law (Ssa.gov, n.d.). The act was the solution for all the old age people. It was a solution for a old-age pension. It was supported from the taxes and employer’s payroll rather than from the government funds. The act not only provided benefit to the old people but it also helped the children (Ssa.gov, n.d.). Those people who are blind and provide family health programs. As a result of these all benefits, the act bought some challenges to the administration (Ssa.gov, n.d.). The act also encouraged the citizens to get them registered. As the policies and the government is changing who just want to get benefit. The government doesn’t want to support its citizens and want to feed themselves (Goss, 2010). A recent survey which has been made to see how much benefit does people get from this act, it was nil. People who were included in the surveys were the retired sector of the economy that was near to face poverty. They answered, this act never provided benefit to us and we are in a very bad situation. Things are not looking positive for the social security program. The future is negative and has many threats. The trust funds reserve will run out around 2030. The funds that were collected by the taxes and payrolls will end up and eventually do no good to the citizens. The act which was specially made to provide support to the deserving people is doing nothing for its citizens anymore. The reasons may include the demographic changes that are occurring all over the

Breaking Barriers to Healthcare with ICT

Breaking Barriers to Healthcare with ICT Abu Ayub Ansari Introduction Health is the fundamental right of every citizen of a country. ICT is an important facility to access to healthcare service in both urban and rural areas. ICT may defined as technological system of communication, dissemination, storage, formation and management of information (1). Use of ICT in developing countries like Bangladesh is increasing day by day. ICT basically based on computers, internet system, telecommunication and highly modified technology. ICT health service also known as Electronic health, which is consist of m health, telemedicine, telepaths and help to breaking the access barrier by education, communication, helpline, diagnosis, treatment, monitoring, tracking etc (2). Developing country like Bangladesh, MDG works to achieve Universal Health Coverage. Three MDG goals (goal-4, goal-5 and goal-6) basically take attention to health. Based on performance of ICT, developmental organization like- OECD, SIDA and DFID agreed that ICD initiates great policies in health programme to achieving MDG (3). Greater coverage of healthcare and easily accessibility now a days ICT is the most advanced technology. For taking history of patients faster, minimize adverse action of drug and for expert opinion now a days M-health is one of the popular healthcare services. Study objective How ICD breaking the access barrier of healthcare service. Methodology 1. A search for published literature in the last 10 years for any intervention dealing with ICT in a health service, where relationship with ICT and health , was conducted by electronic databases Pub Med and Global Health, as well as Google scholar for literature from the internet. 2. A scientific study was performed of published and grey literature. Literature was searched through the databases of PubMed, Medline and other journals, over the period 2005–2015. Relevant web sites were also consulted, such as those of Local government, Bilateral organization and NGO involved in research or interventions in performance. 3. Analysis of some YouTube video about ICT, e-Health, m-Health related with health service. 4. Total 14 article work were gathered and reviewed and only 10 articles and 1 YouTube video were cited in this scientific writing. Finding and Discussion Rural residency is a barrier that hampered to access health service. ICT developed a very good network for rural communities. Such as Grammen Telecom provide collaboration with health specialist of Diabetic Association Bangladesh to provide health service. So now it is easy to take expert opinion for treatment (4). Despite of rural residency people easily access health service without interruption. So in community level people easily can receive intervention without going to the urban area with the help of ICT. High treatment cost is great burden in LMICs like Bangladesh. Many poor people cannot properly access health service high cost of treatment .In Bangladesh, 6 mobile operators make agreements to TRCL to provide healthcare service. Everyday more than 10 thousand call received by doctors of mobile company and give conservative treatment which is easy and cheap to access (5). So for conservative treatment, ICT make the basic treatment so cheap, so people of LMICs easily access the healthcare service according to their need. For language barrier people from rural communities faces some difficulties to receive treatment. They not properly express themselves to the service provider and service provider are unable to understand to them treatment regimen. Telemedine not provide only treatment also refer to tertiary centre or specialized care during emergency by using local language (6). So using local language patients also share their problem and received treatment. In rural communities for family binding and social tiers women not properly access health services during ante natal period by visit the physician. MAMA APONJON is a mobile massage service to give ante natal advice by dialling 16227. After delivery mother were also dont take proper care to his children due to illiteracy. this service also give information about breast feeding, weaning and immunization (7). So without go outside a mother can receive all necessary information during and after pregnancy easy and continent way. E-Health basically monitors epidemic and outbreak reach by a expert monitoring network. Monitoring team always monitor the geo- spatial area and connected with the surveillance centre. So people will early aware about epidemic and take precaution and appropriate management (8). So access to E- health many lives saves from epidemic outbreak of disease. Both rural and urban area privacy problem is one of the barriers to access health service. E- health maintains a to properly maintain privacy of the patient and ownership will not addressed (9). In religious country like Bangladesh, females can easily access health service by maintaining privacy. Parents were not always aware about child immunization and sometimes forget. ICT provide effective immunization system and reminds parents time to time for immunization (10). Illiterate parents can also access immunization for their children. Conclusion- Healthcare service of developing country improved day by day. After this development people were not properly access health service due to some social and environmental factor. ICT advances system of health service delivery so people can access health service by breaking the barrier. ICT maintain communication with rural communities and provide health information. Cost and process of service delivery is very cheap and convenient so people easily can access the health service. It has also provide emergency treatment by refer to tertiary centre and maintain privacy every sector for easy accessibility. ICT also monitor epidemic area and alert people during outbreak, so people can take appropriate action to save lives and live hood. Recommendation- Effective introduction and implementation of ICT in rural community especially women so they can easily access this service. Give more resource to ICT as well as strengthen of ICT system. Give more training and professional education to ICT monitoring team. Active engagement of student in primary level of education. Proper maintains of accountability and responsiveness of service provider of ICT. In Bangladesh 75% of people live in rural area and but only 25% doctor provide service in this area, which is also not properly cover entire community(11). So, Government, bilateral organization, NGO should work together to better monitoring, implementation and strengthen of ICT system and correlate with health system according to priority of people , so people easily can access the health service any time, every palace without financial hardship. References 1. Ashraf M, Ansari NL. Evaluating the impact of mobile phone based â€Å" health help line † service in rural Bangladesh. :1–13. 2. Chowdhury MMH. e-Health in Bangladeshà ¢Ã¢â€š ¬Ã‚ ¯: Current Status , Challenges , and Future Direction. 2014;4(2):87–96. 3. Secretary SA. Role of ICTs in the Health Sector in Developing Countriesà ¢Ã¢â€š ¬Ã‚ ¯: A Critical Review of Literature. 2011;197–208. 4. Nessa A, Ameen MA, Ullah S, Kwak KS. Applicability of Telemedicine in Bangladeshà ¢Ã¢â€š ¬Ã‚ ¯: Current Status and Future Prospects. 2008;948–53. 5. Jahan S, Chowdhury MMH. Assessment of Present Health Status in Bangladesh and the Applicability of E-health in Healthcare Servicesà ¢Ã¢â€š ¬Ã‚ ¯: A Survey of Patients ’ Expectation toward E-health. 2014;2(6):121–4. 6. Chowdhury MMH, Satter AKMZ. The Role of E-Governance in Creating Digital Bangladesh. 2012;4(6):24–33. 7. Aponjon Overview [Internet]. [cited 2015 Jun 27]. Available from: https://www.youtube.com/watch?v=j2je5iZCiLg 8. O KS, Awodele O, O OS. ICTà ¢Ã¢â€š ¬Ã‚ ¯: An Effective Tool in Human Development. 2012;2(7):157–62. 9. Juma K, Nahason M, Apollo W, Gregory W, Patrick O. Current Status of E-Health in Kenya and Emerging Global Research Trends. 2012;2(1):50–4. 10. Makaza D, Madzima K, Olatokun WM. Editorialà ¢Ã¢â€š ¬Ã‚ ¯: ICT in education and in promoting health Stewart Marshall The University of the West Indies , Barbados , West Indies Wal Taylor Cape Peninsula University of Technology , Cape Town , South Africa. 2008;4(2):2–4. 11. Avento N, Sultana T. Potentialities of E-health in Bangladeshà ¢Ã¢â€š ¬Ã‚ ¯: Cooperation from Japan.

The Effects of Nuclear Weapons Essay -- Nuclear Weapons Essays

The Effects of Nuclear Weapons The United States is the most powerful country in the World. They have the biggest army, navy, and airforce, but that is not why other countries fear them. The reason the United States is feared, is because of its nuclear capabilities. The United States has the power to blow up the entire World without even using half of their nuclear bombs. Having all of this nuclear power is good, because it prevents other countries from trying to go to war with the United States. The problem with these bombs is that in order to make sure they work, the United States has to test them. There is only one way to test a nuclear bomb, and that is by letting it off. When they test these bombs, it send radiation flying through the air, causing many innocent civilians to get severely sick, and even die. Not only do these bombs effect humans, but they also effect the wildlife. When these bombs are sent off in the ocean, they kill many fish, and also plant life. Some fish don't die and then are con taminated with the radiation For years the government has been testing Nuclear Weapons to make sure that they work, incase we ever have to use them. It is a good idea to make sure that our country is protected, but is it worth killing American citizens in the process. The idea for a Nuclear Bomb came into the picture, during World War II. The code name for the project to create it was the Manhattan Project. It was named for the Manhattan Engineer District of the US Army Corps of Engineers, because much of the early research was done in New York City. In 1942 General Leslie Groves was chosen to lead the project, and he immediately purchased a site at Oak Ridge, Tennessee for facilities to separate the necessary ur... ...Nagasaki, in order to end WW II, and to save American lives at the same time. The question remains, just how many American live were saved, if you add up all of the people that died from the nuclear testing that followed after the war? Works Cited: 1. Manhattan Project. "The Story." www.gis.net/~carter/manhattan/thestory.html. 2. "Atomic Bomb – Truman Press Release – August 6, 1945. www.trumanlibrary.org/teaching/abomb.htm#further. 3. York, The Advisor, p. 77. 4. Michael Marchino, "A Wrongful Death," Progressive, November 1980, pp. 9-10. 5. Atomic Veterans’ Newsletter, November/December 1979, p. 7 6. Ralph E. Lapp, The Voyage of the Lucky Dragon (New York: Harper & Brothers, 1958), pp. 81-83. 7. Robert C. Pendleton, et al. "Iodine-131 in Utah During July and August 1962, "Science, August 16, 1963, pp. 640-642.

Reduce, Reuse, and Recycle in Indonesian School at a Glance Essay

CHAPTER 1 INTRODUCTION A. Abstract We are astronauts—all of us. We ride a spaceship called Earth on its endless journey around the sun. This ship of ours is blessed with life-support systems so ingenious that they are self-renewing, so massive that they can supply the needs of billions. Unfortunately for centuries we have taken them for granted, considering their capacity limitless. At last we have begun to monitor the systems, and the findings are deeply disturbing. Scientists and government officials of entire world countries agree that we are in trouble. Unless we stop abusing our vital life-support systems, they will fail. We must maintain them, or pay the penalty. The penalty is death. Air, water, and land—those are the systems. On land, nature moves full circle. Living things are nourished there, grow old and die, then decompose to enrich the land again. A thin envelope of air surrounds the planet. We use its oxygen, exhaling carbon dioxide, which vegetation absorbs. Plants use the carbon for growth by the marvelous process called photosynthesis, and return oxygen to the atmosphere. Thus nature’s delicate balance is maintained. Most states today are ill equipped to monitor the thousands of air-pollution sources within their borders and because corrective measures can be tremendously expensive, years may pass before a factory stops spouting black smoke. Virtually every scientist we listened to—and they numbered in the dozens—emphasized that mankind must control population growth. They forecast widespread famine if population soars unchecked. Plagues, too—for in the metropolitan sprawl of the future there will no longer be sparsely settled buffer zones around cities to curb epidemics. What are the priorities? Most ecologists answered something like this: clean up the most threatened areas first. Work to unsnarl the fragmented, overlapping responsibility on national, state, and local levels. Focus research on finding environmental answers—there is so much yet to be learned. Be realistic about immediate goals. At least for now, settle for making a river clean enough to serve its particular purpose. Later, it can be made to be clean enough to drink. Get practical, enforceable pollution laws passed—standardized ones that will apply to both sides of a river, for instance, when it flows between two states. Before using a new chemical, explore for side effects, and when a new product is developed, plan for its ultimate disposal. Work toward recycling; one factory’s industrial waste can be another plan’s raw material, and make each individual aware of the problems—same like his role in solving them. This is the main problem among us who are living over this earth, how to control the production flow of goods and reutilize it well after it has been out of its usefulness period, how we could be innovative and creative in making the best use of our own belongings, unravel our industry wastes by processing it well, recycling it to be more useful good, and the most important that is inuring ourselves with reverting process to the natural resources and lifestyles. B. SMA Negeri 1 Purworejo’s Project From the abstraction given above, we can deduce that the conservation on natural ecology and surroundings is very eminent to keep the environment’s balance safe. It is all above that influences SMA Negeri 1 Purworejo to try developing high-ranking eco-school environment. The school management party has deemed for the better school worthy-life by arranging a pledge educative projects thru finalizing annual plan of eco-school improvement which is based on green living principles. From the middle of 2004, SMA Negeri 1 Purworejo has formulated some strategic programs that are able to give lots of advantages for the school’s citizens’ lives. CHAPTER 2 POINT OF VIEW A. General Decisive Idea of 3R 1. Reduce Reduce is a behavior or an action of the costumers that is able to alleviate the production of wastes, such as the usage of biodegradable bag as the substitute of non-biodegradable plastic bag and maximizing the best use of moor-land. 2. Reuse Reuse is utilizing the waste directly and advancing it without any recycling process. The reuse process can be efficiently applied well not only on the organic wastes recycling only, but also on the nonorganic wastes. The application of reusing process, for example: a. The residual waste of food producing can be advantaged as the food for animal. b. The former tires can be used again and processed to be other unique utensils and various shape of furniture. c. The residual product of furniture constructing process is able to be benefitted as useful handicrafts, such as little bag, sandals, tissue-pot, etc. 3. Recycle Recycle is processing and reusing materials that would otherwise be thrown away. Materials ranging from precious metals to broken glass, from old newspapers to plastic spoons, can be recycled. The recycling process reclaims the original material and uses it in new products. In general, using recycled materials to make new products costs less and requires less energy than using new materials. Recycling can also reduce pollution, either by reducing the demand for high-pollution alternatives or by minimizing the amount of pollution produced during the manufacturing process. It decreases the amount of land needed for trash dumps by reducing the volume of discarded waste. Recycling can be done internally (within a company) or externally (after a product is sold and used). In the paper industry, for example, internal recycling occurs when leftover stock and trimmings are salvaged to help make more new product. Since the recovered material never left the manufacturing plant, the final product is said to contain pre-consumer waste. External recycling occurs when materials used by the customer are returned for processing into new products. Materials ready to be recycled in this manner, such as empty beverage containers, are called postconsumer waste. B. 3R Campaign in SMA Negeri 1 Purworejo 1. The Motive of the Campaign The campaign of 3R’s implementation in SMA Negeri 1 Purworejo has some important motives, such as: a. SMA Negeri 1 Purworejo initially has a personal cogitation to develop a green society in school thru improving the students’ comprehension of 3R campaign. b. The school management wants to make an eco-activity of teaching and learning process in the school by benefiting no longer unused goods at school, like the former papers, second hand books, and materials trace. c. SMA Negeri 1 Purworejo is perking the new projects up to build eco-friendly constructed buildings in a vacant area, because SMA Negeri 1 Purworejo is being on a period of developing school’s building. d. The stakeholders of the school intend to put 3R slogan into action thru arranging the 3R’s Application School Annual Program. e. The citizen of the school has been cognizant that recycling conserves natural resources by reducing the need for new material. Some natural resources are renewable, meaning they can be replaced, and some are not. Paper, corrugated board, and other paper products come f rom renewable timber sources. Trees harvested to make those products can be replaced by growing more trees. Iron and aluminum come from nonrenewable ore deposits. Once a deposit is mined, it cannot be replaced. 2. The Aim of Practicing 3R In the practice of campaigning 3R program, SMA Negeri 1 Purworejo has a lot of aims that would be achieved, viz.: a. Grooming green society students in the school. b. Putting 3R implementation as an eco-educational culture of the school. This would be expected to give a high-standardized appraisal of the surroundings. c. Reducing a lot of second hand belongings and recycling them to be more advantageous goods. d. Keeping the planted-tree areas in eyes, so the school will be a green and eco-friendly place to have a teaching and learning process. 3. The Implementations Year by year, SMA Negeri 1 Purworejo always refurbishes various school programs to flesh the school citizens’ desires out as a part of global innovative society. The programs of which SMA Negeri 1 Purworejo has amended, for example: a. Recycling Contest This was an annual contest who involved entire classroom’s member as the participants. They worked together to make a creative design of former plastics-fabricated thing and put it into a real good. For the further imaginings, the school had brought theme â€Å"Fashionable Clothes† last year. Each class was given a duty to send a model who worn the recycled-plastics clothes and performed it in front of their friends. This year, the school raised interesting theme up to draw the students for participating, that was â€Å"Monumental Building†. It was out of mind that the students were able to construct astonishing varieties, like Eiffel tower, Noah’s ship, the statue of Ganesha, Neuschwanstein Castle, mosque, military tank, etc. b. Wall Magazine Competition This competition was initially held in purpose of amending the students’ creativity in designing reused-trashes. The wall magazine was created from trashy papers, dried tree-branches and leaves, shoddy cardboards, etc. Every class had to create a wide wall magazine which took natural materials as the main substance. This natural wall magazine would be displayed in front of each class of which the wall magazine belonged to. This creative idea got superbly high appreciation from the people outside the school. c. Recycling Plastic As the Main Material Plastic was used in almost every school utensils, but alas plastics are more difficult to recycle than metal, paper, or glass. One arduous problem faced was that the school got some difficulties in recycling plastics by shredding it into flakes and then melting the flakes into pellets. The final decision that had been taken was the school would redraw the plastics on by creating numerous innovative things, such as: the resave-able bags, comfortable sandals, handicrafts, simple garbage cans, seedling pots, etc., which the entire entities were made from plastic waste. d. Reusing the Organic Trashes The organic trashes, such as dried leaves, branches, roots, etc., were benefitted to be organic fertilizer like compos which were processed well by a modern machine. Besides those tree components, another real reusing process could be observed at the stationery that had been used. For example, the teachers uttered simple instructions to the students for doing the homework given by doing it on the no longer useless paper, like old carton, former paper-packing, scrapped paper, etc. C. Result of the 3R Campaign The result of the 3R campaign’s real implementations in SMA Negeri 1 Purworejo gave a lot of benefit for the school’s citizen. The result of campaigning 3R slogan for specifically: 1. The students love planting herbals and houseplants at home and school. Nowadays they are keen on campaigning a grooming green society program thru filling the school’s wall magazine with news and recently info about the conservations on environment, updating the postings in social medias about the real fact of our latest earth’s condition, and inducing the students to conserve school environments by broadening persuasive slogans among the school citizens. 2. The school management – not long ago – has decreed the regulations to give the best treatment to the school environment. It was very useful to realize the school’s project. 3. The school’s citizen is nowadays fond of recycling the school wastes to be expedient goods, especially handicrafts. 4. The school environment is cleaner than before. There are lots of mini-parks in every school corner. They are very worthwhile for the students who are yearning for comfortable self-learning. 5. There are some student movements that have been created who have main duty as prime mover or activator in treating the continuousness of the green school environs. CHAPTER 3 CULMINATION A. Conclusion From the entire explanations above, we can take some conclusions that is to say: 1. Grooming green society in school is very important because it will give lots of advantages to the school’s citizen. 2. Our allegiance in treating the stability of the nature depends on how we show a good attitude in growing the natural environment up. 3. SMA Negeri 1 Purworejo has tried various endeavors in treating the eco-school surroundings by campaigning 3R slogans’ enactments that were applied to the students and entire school’s citizens. 4. The 3R Application Campaign held by SMA Negeri 1 Purworejo has been done effectively and thru the real implementations, it gave natural balance atmosphere in the school. The shool became greener, cooler, and the air was fresher. 5. The 3R Application Campaign in SMA Negeri 1 Purworejo was supported by students’ movements who desired to spread the allurements in flourishing environs’ stability. 6. The crusading movement of 3R slogan applications done by SMA Negeri 1 Purworejo had involved every school students, so it could be precisely concluded that those tangible endeavors were efficacious and thoroughly successful. B. Suggestion For the other parties who have so much desire to take 3R Application Campaign in action like what SMA Negeri 1 Purworejo has applied, it is advisable to them to be exact: 1. Practicing 3R slogan one by one. Don’t directly apply 3R slogan thoroughly if we consider that we don’t be capable to practice it. 2. Seeking for the other parties’ supports, so we could be easier to take a step forward. 3. Learning the fully environmental eruditions by root, so when we are campaigning about 3R Application, we have comprehended and committed to memorize well everything about go-green movement and environs-treating.