Introduction. Project Management Involves Starting, Planning,

Introduction Project management involves starting, planning, acting, control and the closure of a team’s work so as to achieve specific set objectives. A project is defined as a temporary endeavour which is formulated to give birth to a unique product, service or a result which had fore-shadowed beginning and end. It is usually taken to meet specific goals and objectives which bring out added advantage (Dunne and Dunne, 2011). Financial factors During project the running of a project there are many factors that are considered during its management. Financial factors are some of the ones to be considered. Finance is the most important point for information which may be requested for by the lenders, creditors and the stockholders so as to†¦show more content†¦The budget essentially helps in determining what is to be the total expenditure, how the monies will be allocated to different parts of the project, and also help determine where the funds will come from (Lock and Scott, 2013). This early and systematic financial planning helps in making sure there is no misappropriation of funds. It also ensures that whatever was planned for is what is incurred and ensure no extra funding will arise in the middle of the project which would be a big problem. The factors are also important as they help to determine if the project will yield the expected returns in both the short-term and long-term. Commercial factors These are factors that lead to making of profit. During the inception of the project the organization always has one of its objectives or goals as increase in returns. In the most cases when an organization incepts a new project, its ultimate goal is to increase on the returns after the project is successfully initiated (Melton and Iles-Smith, 2009). The factors here include social, legal, economic and also political. Legal factor is the one which requires the organization to work under certain jurisdictions. It controls the organizations operations that they remain legal. This is important in the management of projects as it ensures that whatever the project is, it works under the law and does not break any rules. The political status of the region or country of which the project is to be putShow MoreRelatedInformation System Project Management Project1178 Words   |  5 PagesIntroduction: As we know that INFORMATION TECHNOLOGY plays an important role in organizations for their operations so organizations make generous investments on information technology projects. It is vital to minimize the different dangers identified with those tasks. According to researches held previously more than 75% of the projects are failing, most probably one out of five information system projects will succeed. Project management is a difficult process to handle result of the project dependRead MorePmp Critique Outline1068 Words   |  5 PagesExecutive Summery. 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Tobacco Issues in Public Education Essay - 529 Words

Most teenagers have a better grasp of time then others; while the few can see past the present and see what the future can withhold. â€Å"In 2011, 19% of high school girls and 28% of high school boys used some form of tobacco at least one day in the month before the survey.† (Society) Most juveniles will not get the long term picture; of what the short term effects that transpires on their body. For the respiratory system the short term effects such as, coughing, irritation of the eyes, and throat. One cigarette usually will not kill an individual; but, side effects will occur by using it only once. In reality, the upcoming generation strongly believes that they’re immortal. Growing up and believing nothing is harmful seems to be the static†¦show more content†¦This means no fancy lettering that resembles graffiti or an artistic form of fonts. 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Angels Demons Chapter 49-50 Free Essays

string(73) " they needed some way to tell the scientific community the path existed\." 49 Langdon and Vittoria stood alone now outside the double doors that led to the inner sanctum of the Secret Archives. The decor in the colonnade was an incongruous mix of wall-to-wall carpets over marble floors and wireless security cameras gazing down from beside carved cherubs in the ceiling. Langdon dubbed it Sterile Renaissance. We will write a custom essay sample on Angels Demons Chapter 49-50 or any similar topic only for you Order Now Beside the arched ingress hung a small bronze plaque. ARCHIVIO VATICANO Curatore: Padre Jaqui Tomaso Father Jaqui Tomaso. Langdon recognized the curator’s name from the rejection letters at home in his desk. Dear Mr. Langdon, It is with regret that I am writing to deny†¦ Regret. Bullshit. Since Jaqui Tomaso’s reign had begun, Langdon had never met a single non-Catholic American scholar who had been given access to the Secret Vatican Archives. Il gaurdiano, historians called him. Jaqui Tomaso was the toughest librarian on earth. As Langdon pushed the doors open and stepped through the vaulted portal into the inner sanctum, he half expected to see Father Jaqui in full military fatigues and helmet standing guard with a bazooka. The space, however, was deserted. Silence. Soft lighting. Archivio Vaticano. One of his life dreams. As Langdon’s eyes took in the sacred chamber, his first reaction was one of embarrassment. He realized what a callow romantic he was. The images he had held for so many years of this room could not have been more inaccurate. He had imagined dusty bookshelves piled high with tattered volumes, priests cataloging by the light of candles and stained-glass windows, monks poring over scrolls†¦ Not even close. At first glance the room appeared to be a darkened airline hangar in which someone had built a dozen free-standing racquetball courts. Langdon knew of course what the glass-walled enclosures were. He was not surprised to see them; humidity and heat eroded ancient vellums and parchments, and proper preservation required hermitic vaults like these – airtight cubicles that kept out humidity and natural acids in the air. Langdon had been inside hermetic vaults many times, but it was always an unsettling experience†¦ something about entering an airtight container where the oxygen was regulated by a reference librarian. The vaults were dark, ghostly even, faintly outlined by tiny dome lights at the end of each stack. In the blackness of each cell, Langdon sensed the phantom giants, row upon row of towering stacks, laden with history. This was one hell of a collection. Vittoria also seemed dazzled. She stood beside him staring mutely at the giant transparent cubes. Time was short, and Langdon wasted none of it scanning the dimly lit room for a book catalog – a bound encyclopedia that cataloged the library’s collection. All he saw was the glow of a handful of computer terminals dotting the room. â€Å"Looks like they’ve got a Biblion. Their index is computerized.† Vittoria looked hopeful. â€Å"That should speed things up.† Langdon wished he shared her enthusiasm, but he sensed this was bad news. He walked to a terminal and began typing. His fears were instantly confirmed. â€Å"The old-fashioned method would have been better.† â€Å"Why?† He stepped back from the monitor. â€Å"Because real books don’t have password protection. I don’t suppose physicists are natural born hackers?† Vittoria shook her head. â€Å"I can open oysters, that’s about it.† Langdon took a deep breath and turned to face the eerie collection of diaphanous vaults. He walked to the nearest one and squinted into the dim interior. Inside the glass were amorphous shapes Langdon recognized as the usual bookshelves, parchment bins, and examination tables. He looked up at the indicator tabs glowing at the end of each stack. As in all libraries, the tabs indicated the contents of that row. He read the headings as he moved down the transparent barrier. Pietro Il Erimito†¦ Le Crociate†¦ Urbano II†¦ Levant†¦ â€Å"They’re labeled,† he said, still walking. â€Å"But it’s not alpha-author.† He wasn’t surprised. Ancient archives were almost never cataloged alphabetically because so many of the authors were unknown. Titles didn’t work either because many historical documents were untitled letters or parchment fragments. Most cataloging was done chronologically. Disconcertingly, however, this arrangement did not appear to be chronological. Langdon felt precious time already slipping away. â€Å"Looks like the Vatican has its own system.† â€Å"What a surprise.† He examined the labels again. The documents spanned centuries, but all the keywords, he realized, were interrelated. â€Å"I think it’s a thematic classification.† â€Å"Thematic?† Vittoria said, sounding like a disapproving scientist. â€Å"Sounds inefficient.† Actually†¦ Langdon thought, considering it more closely. This may be the shrewdest cataloging I’ve ever seen. He had always urged his students to understand the overall tones and motifs of an artistic period rather than getting lost in the minutia of dates and specific works. The Vatican Archives, it seemed, were cataloged on a similar philosophy. Broad strokes†¦ â€Å"Everything in this vault,† Langdon said, feeling more confident now, â€Å"centuries of material, has to do with the Crusades. That’s this vault’s theme.† It was all here, he realized. Historical accounts, letters, artwork, socio-political data, modern analyses. All in one place†¦ encouraging a deeper understanding of a topic. Brilliant. Vittoria frowned. â€Å"But data can relate to multiple themes simultaneously.† â€Å"Which is why they cross-reference with proxy markers.† Langdon pointed through the glass to the colorful plastic tabs inserted among the documents. â€Å"Those indicate secondary documents located elsewhere with their primary themes.† â€Å"Sure,† she said, apparently letting it go. She put her hands on her hips and surveyed the enormous space. Then she looked at Langdon. â€Å"So, Professor, what’s the name of this Galileo thing we’re looking for?† Langdon couldn’t help but smile. He still couldn’t fathom that he was standing in this room. It’s in here, he thought. Somewhere in the dark, it’s waiting. â€Å"Follow me,† Langdon said. He started briskly down the first aisle, examining the indicator tabs of each vault. â€Å"Remember how I told you about the Path of Illumination? How the Illuminati recruited new members using an elaborate test?† â€Å"The treasure hunt,† Vittoria said, following closely. â€Å"The challenge the Illuminati had was that after they placed the markers, they needed some way to tell the scientific community the path existed. You read "Angels Demons Chapter 49-50" in category "Essay examples"† â€Å"Logical,† Vittoria said. â€Å"Otherwise nobody would know to look for it.† â€Å"Yes, and even if they knew the path existed, scientists would have no way of knowing where the path began. Rome is huge.† â€Å"Okay.† Langdon proceeded down the next aisle, scanning the tabs as he talked. â€Å"About fifteen years ago, some historians at the Sorbonne and I uncovered a series of Illuminati letters filled with references to the segno.† â€Å"The sign. The announcement about the path and where it began.† â€Å"Yes. And since then, plenty of Illuminati academics, myself included, have uncovered other references to the segno. It is accepted theory now that the clue exists and that Galileo mass distributed it to the scientific community without the Vatican ever knowing.† â€Å"How?† â€Å"We’re not sure, but most likely printed publications. He published many books and newsletters over the years.† â€Å"That the Vatican no doubt saw. Sounds dangerous.† â€Å"True. Nonetheless the segno was distributed.† â€Å"But nobody has ever actually found it?† â€Å"No. Oddly though, wherever allusions to the segno appear – Masonic diaries, ancient scientific journals, Illuminati letters – it is often referred to by a number.† â€Å"666?† Langdon smiled. â€Å"Actually it’s 503.† â€Å"Meaning?† â€Å"None of us could ever figure it out. I became fascinated with 503, trying everything to find meaning in the number – numerology, map references, latitudes.† Langdon reached the end of the aisle, turned the corner, and hurried to scan the next row of tabs as he spoke. â€Å"For many years the only clue seemed to be that 503 began with the number five†¦ one of the sacred Illuminati digits.† He paused. â€Å"Something tells me you recently figured it out, and that’s why we’re here.† â€Å"Correct,† Langdon said, allowing himself a rare moment of pride in his work. â€Å"Are you familiar with a book by Galileo called Dialogo?† â€Å"Of course. Famous among scientists as the ultimate scientific sellout.† Sellout wasn’t quite the word Langdon would have used, but he knew what Vittoria meant. In the early 1630s, Galileo had wanted to publish a book endorsing the Copernican heliocentric model of the solar system, but the Vatican would not permit the book’s release unless Galileo included equally persuasive evidence for the church’s geo centric model – a model Galileo knew to be dead wrong. Galileo had no choice but to acquiesce to the church’s demands and publish a book giving equal time to both the accurate and inaccurate models. â€Å"As you probably know,† Langdon said, â€Å"despite Galileo’s compromise, Dialogo was still seen as heretical, and the Vatican placed him under house arrest.† â€Å"No good deed goes unpunished.† Langdon smiled. â€Å"So true. And yet Galileo was persistent. While under house arrest, he secretly wrote a lesser-known manuscript that scholars often confuse with Dialogo. That book is called Discorsi.† Vittoria nodded. â€Å"I’ve heard of it. Discourses on the Tides.† Langdon stopped short, amazed she had heard of the obscure publication about planetary motion and its effect on the tides. â€Å"Hey,† she said, â€Å"you’re talking to an Italian marine physicist whose father worshiped Galileo.† Langdon laughed. Discorsi however was not what they were looking for. Langdon explained that Discorsi had not been Galileo’s only work while under house arrest. Historians believed he had also written an obscure booklet called Diagramma. â€Å"Diagramma della Verita,† Langdon said. â€Å"Diagram of Truth.† â€Å"Never heard of it.† â€Å"I’m not surprised. Diagramma was Galileo’s most secretive work – supposedly some sort of treatise on scientific facts he held to be true but was not allowed to share. Like some of Galileo’s previous manuscripts, Diagramma was smuggled out of Rome by a friend and quietly published in Holland. The booklet became wildly popular in the European scientific underground. Then the Vatican caught wind of it and went on a book-burning campaign.† Vittoria now looked intrigued. â€Å"And you think Diagramma contained the clue? The segno. The information about the Path of Illumination.† â€Å"Diagramma is how Galileo got the word out. That I’m sure of.† Langdon entered the third row of vaults and continued surveying the indicator tabs. â€Å"Archivists have been looking for a copy of Diagramma for years. But between the Vatican burnings and the booklet’s low permanence rating, the booklet has disappeared off the face of the earth.† â€Å"Permanence rating?† â€Å"Durability. Archivists rate documents one through ten for their structural integrity. Diagramma was printed on sedge papyrus. It’s like tissue paper. Life span of no more than a century.† â€Å"Why not something stronger?† â€Å"Galileo’s behest. To protect his followers. This way any scientists caught with a copy could simply drop it in water and the booklet would dissolve. It was great for destruction of evidence, but terrible for archivists. It is believed that only one copy of Diagramma survived beyond the eighteenth century.† â€Å"One?† Vittoria looked momentarily starstruck as she glanced around the room. â€Å"And it’s here?† â€Å"Confiscated from the Netherlands by the Vatican shortly after Galileo’s death. I’ve been petitioning to see it for years now. Ever since I realized what was in it.† As if reading Langdon’s mind, Vittoria moved across the aisle and began scanning the adjacent bay of vaults, doubling their pace. â€Å"Thanks,† he said. â€Å"Look for reference tabs that have anything to do with Galileo, science, scientists. You’ll know it when you see it.† â€Å"Okay, but you still haven’t told me how you figured out Diagramma contained the clue. It had something to do with the number you kept seeing in Illuminati letters? 503?† Langdon smiled. â€Å"Yes. It took some time, but I finally figured out that 503 is a simple code. It clearly points to Diagramma.† For an instant Langdon relived his moment of unexpected revelation: August 16. Two years ago. He was standing lakeside at the wedding of the son of a colleague. Bagpipes droned on the water as the wedding party made their unique entrance†¦ across the lake on a barge. The craft was festooned with flowers and wreaths. It carried a Roman numeral painted proudly on the hull – DCII. Puzzled by the marking Langdon asked the father of the bride, â€Å"What’s with 602?† â€Å"602?† Langdon pointed to the barge. â€Å"DCII is the Roman numeral for 602.† The man laughed. â€Å"That’s not a Roman numeral. That’s the name of the barge.† â€Å"The DCII?† The man nodded. â€Å"The Dick and Connie II.† Langdon felt sheepish. Dick and Connie were the wedding couple. The barge obviously had been named in their honor. â€Å"What happened to the DCI?† The man groaned. â€Å"It sank yesterday during the rehearsal luncheon.† Langdon laughed. â€Å"Sorry to hear that.† He looked back out at the barge. The DCII, he thought. Like a miniature QEII. A second later, it had hit him. Now Langdon turned to Vittoria. â€Å"503,† he said, â€Å"as I mentioned, is a code. It’s an Illuminati trick for concealing what was actually intended as a Roman numeral. The number 503 in Roman numerals is – â€Å" â€Å"DIII.† Langdon glanced up. â€Å"That was fast. Please don’t tell me you’re an Illuminata.† She laughed. â€Å"I use Roman numerals to codify pelagic strata.† Of course, Langdon thought. Don’t we all. Vittoria looked over. â€Å"So what is the meaning of DIII?† â€Å"DI and DII and DIII are very old abbreviations. They were used by ancient scientists to distinguish between the three Galilean documents most commonly confused. Vittoria drew a quick breath. â€Å"Dialogo†¦ Discorsi†¦ Diagramma.† â€Å"D-one. D-two. D-three. All scientific. All controversial. 503 is DIII. Diagramma. The third of his books.† Vittoria looked troubled. â€Å"But one thing still doesn’t make sense. If this segno, this clue, this advertisement about the Path of Illumination was really in Galileo’s Diagramma, why didn’t the Vatican see it when they repossessed all the copies?† â€Å"They may have seen it and not noticed. Remember the Illuminati markers? Hiding things in plain view? Dissimulation? The segno apparently was hidden the same way – in plain view. Invisible to those who were not looking for it. And also invisible to those who didn’t understand it.† â€Å"Meaning?† â€Å"Meaning Galileo hid it well. According to historic record, the segno was revealed in a mode the Illuminati called lingua pura.† â€Å"The pure language?† â€Å"Yes.† â€Å"Mathematics?† â€Å"That’s my guess. Seems pretty obvious. Galileo was a scientist after all, and he was writing for scientists. Math would be a logical language in which to lay out the clue. The booklet is called Diagramma, so mathematical diagrams may also be part of the code.† Vittoria sounded only slightly more hopeful. â€Å"I suppose Galileo could have created some sort of mathematical code that went unnoticed by the clergy.† â€Å"You don’t sound sold,† Langdon said, moving down the row. â€Å"I’m not. Mainly because you aren’t. If you were so sure about DIII, why didn’t you publish? Then someone who did have access to the Vatican Archives could have come in here and checked out Diagramma a long time ago.† â€Å"I didn’t want to publish,† Langdon said. â€Å"I had worked hard to find the information and – † He stopped himself, embarrassed. â€Å"You wanted the glory.† Langdon felt himself flush. â€Å"In a manner of speaking. It’s just that – â€Å" â€Å"Don’t look so embarrassed. You’re talking to a scientist. Publish or perish. At CERN we call it ‘Substantiate or suffocate.’ â€Å" â€Å"It wasn’t only wanting to be the first. I was also concerned that if the wrong people found out about the information in Diagramma, it might disappear.† â€Å"The wrong people being the Vatican?† â€Å"Not that they are wrong, per se, but the church has always downplayed the Illuminati threat. In the early 1900s the Vatican went so far as to say the Illuminati were a figment of overactive imaginations. The clergy felt, and perhaps rightly so, that the last thing Christians needed to know was that there was a very powerful anti-Christian movement infiltrating their banks, politics, and universities.† Present tense, Robert, he reminded himself. There IS a powerful anti-Christian force infiltrating their banks, politics, and universities. â€Å"So you think the Vatican would have buried any evidence corroborating the Illuminati threat?† â€Å"Quite possibly. Any threat, real or imagined, weakens faith in the church’s power.† â€Å"One more question.† Vittoria stopped short and looked at him like he was an alien. â€Å"Are you serious?† Langdon stopped. â€Å"What do you mean?† â€Å"I mean is this really your plan to save the day?† Langdon wasn’t sure whether he saw amused pity or sheer terror in her eyes. â€Å"You mean finding Diagramma?† â€Å"No, I mean finding Diagramma, locating a four-hundred-year-old segno, deciphering some mathematical code, and following an ancient trail of art that only the most brilliant scientists in history have ever been able to follow†¦ all in the next four hours.† Langdon shrugged. â€Å"I’m open to other suggestions.† 50 Robert Langdon stood outside Archive Vault 9 and read the labels on the stacks. Brahe†¦ Clavius†¦ Copernicus†¦ Kepler†¦ Newton†¦ As he read the names again, he felt a sudden uneasiness. Here are the scientists†¦ but where is Galileo? He turned to Vittoria, who was checking the contents of a nearby vault. â€Å"I found the right theme, but Galileo’s missing.† â€Å"No he isn’t,† she said, frowning as she motioned to the next vault. â€Å"He’s over here. But I hope you brought your reading glasses, because this entire vault is his.† Langdon ran over. Vittoria was right. Every indictor tab in Vault 10 carried the same keyword. Il Proceso Galileano Langdon let out a low whistle, now realizing why Galileo had his own vault. â€Å"The Galileo Affair,† he marveled, peering through the glass at the dark outlines of the stacks. â€Å"The longest and most expensive legal proceeding in Vatican history. Fourteen years and six hundred million lire. It’s all here.† â€Å"Have a few legal documents.† â€Å"I guess lawyers haven’t evolved much over the centuries.† â€Å"Neither have sharks.† Langdon strode to a large yellow button on the side of the vault. He pressed it, and a bank of overhead lights hummed on inside. The lights were deep red, turning the cube into a glowing crimson cell†¦ a maze of towering shelves. â€Å"My God,† Vittoria said, looking spooked. â€Å"Are we tanning or working?† â€Å"Parchment and vellum fades, so vault lighting is always done with dark lights.† â€Å"You could go mad in here.† Or worse, Langdon thought, moving toward the vault’s sole entrance. â€Å"A quick word of warning. Oxygen is an oxidant, so hermetic vaults contain very little of it. It’s a partial vacuum inside. Your breathing will feel strained.† â€Å"Hey, if old cardinals can survive it.† True, Langdon thought. May we be as lucky. The vault entrance was a single electronic revolving door. Langdon noted the common arrangement of four access buttons on the door’s inner shaft, one accessible from each compartment. When a button was pressed, the motorized door would kick into gear and make the conventional half rotation before grinding to a halt – a standard procedure to preserve the integrity of the inner atmosphere. â€Å"After I’m in,† Langdon said, â€Å"just press the button and follow me through. There’s only eight percent humidity inside, so be prepared to feel some dry mouth.† Langdon stepped into the rotating compartment and pressed the button. The door buzzed loudly and began to rotate. As he followed its motion, Langdon prepared his body for the physical shock that always accompanied the first few seconds in a hermetic vault. Entering a sealed archive was like going from sea level to 20,000 feet in an instant. Nausea and light-headedness were not uncommon. Double vision, double over, he reminded himself, quoting the archivist’s mantra. Langdon felt his ears pop. There was a hiss of air, and the door spun to a stop. He was in. Langdon’s first realization was that the air inside was thinner than he had anticipated. The Vatican, it seemed, took their archives a bit more seriously than most. Langdon fought the gag reflex and relaxed his chest while his pulmonary capillaries dilated. The tightness passed quickly. Enter the Dolphin, he mused, gratified his fifty laps a day were good for something. Breathing more normally now, he looked around the vault. Despite the transparent outer walls, he felt a familiar anxiety. I’m in a box, he thought. A blood red box. The door buzzed behind him, and Langdon turned to watch Vittoria enter. When she arrived inside, her eyes immediately began watering, and she started breathing heavily. â€Å"Give it a minute,† Langdon said. â€Å"If you get light-headed, bend over.† â€Å"I†¦ feel†¦Ã¢â‚¬  Vittoria choked, â€Å"like I’m†¦ scuba diving†¦ with the wrong†¦ mixture.† Langdon waited for her to acclimatize. He knew she would be fine. Vittoria Vetra was obviously in terrific shape, nothing like the doddering ancient Radcliffe alumnae Langdon had once squired through Widener Library’s hermetic vault. The tour had ended with Langdon giving mouth-to-mouth to an old woman who’d almost aspirated her false teeth. â€Å"Feeling better?† he asked. Vittoria nodded. â€Å"I rode your damn space plane, so I thought I owed you.† This brought a smile. â€Å"Touche.† Langdon reached into the box beside the door and extracted some white cotton gloves. â€Å"Formal affair?† Vittoria asked. â€Å"Finger acid. We can’t handle the documents without them. You’ll need a pair.† Vittoria donned some gloves. â€Å"How long do we have?† Langdon checked his Mickey Mouse watch. â€Å"It’s just past seven.† â€Å"We have to find this thing within the hour.† â€Å"Actually,† Langdon said, â€Å"we don’t have that kind of time.† He pointed overhead to a filtered duct. â€Å"Normally the curator would turn on a reoxygenation system when someone is inside the vault. Not today. Twenty minutes, we’ll both be sucking wind.† Vittoria blanched noticeably in the reddish glow. Langdon smiled and smoothed his gloves. â€Å"Substantiate or suffocate, Ms. Vetra. Mickey’s ticking.† How to cite Angels Demons Chapter 49-50, Essay examples

Marketing Environment of Intrepid Travel-Free-Samples for Students

Question: Discuss about the Sustainable Management Marketing in Intrepid Travel Group. Answer: Introduction Intrepid Travel Group is an adventure travel organization which is based in Melbourne, Australia. The company was originated in the year 1988 and it was the biggest division of the PEAK Adventure Travel Group and it was also a joint venture of the Intrepid Travel Group and the TUI Group. Under this alliance many countries became a part; further the company was separated with this joint venture in the year 2015 in order to initiate expansion (Intrepid Travels 2017). So, considering from that period it shall be noted that organization became the most successful organization in the field of travel. Many marketing strategies were adopted by the company to help people gain knowledge about the company and its functioning in the target market. The purpose of this report is to provide a brief overview about the marketing mix of Intrepid Travel Company and competitive analysis and the sustainability practices adopted by the company to sustain their growth n the target market. More details abo ut the task discussed below: Organizational Objectives Adventure Travel is regarded as one of the most important aspect present in the travel industry. The organization which is discussed in the report engages their activity in this sector of the industry. The organization initiates their activities in this sector as it provide them advantage to grow and earn profits. In order to earn profit, the organization initiates activities which provide maximum level of satisfaction to customers and real life experiences as well (Percy 2014). The major aim of the company is to provide real life experiences to people by providing their share in various social care activities implemented with respect to the nature. Furthermore, one important fact shall be noted that the organization Intrepid organization does not initiate their process to gain profits; instead they initiate their activities focusing on protection to the human rights and the nature as well. Development of the society is the major aim of the organization in the target market; resultin g to which, major portion of the company is invested in operating these activities only. Apart from environmental development, the organization is also a customer focused company which initiates their activities to enhance the efficiency of their travellers so that their business is expanded in various parts of the world (Kumar, and Christodoulopoulou 2014). The vision statement developed by the company is that they need to fulfill the needs of the travellers and initiate development of customer relationship as well. Also the company wants to maintain a fixed and solid position in the target market with respected to that the organization has adopted various innovative techniques in marketing strategies. Main Products, services, suppliers and customers of Intrepid The main products of the organization are linked with the adventure tourism industry. The organization is based in providing the real life experience of adventure tourism in the industry. This the major product served by the organization, apart from that the company is also involved in responsible tourism practices as their core value in their business operations. It is the service that the organization provides to make a social effect in the environment. Prevention of human rights and environment are the activities which are initiated by the organization for the purpose of nature. And with respect to travel services the organization provides transportation, local leader cum experts and accommodation etc. facilities to the customers (Hollensen 2015). The hotel, transportation industry, tour operation and industry travel agents etc. are few suppliers present in the industry without which no organization can initiate their activities effectively. As Intrepid organization is a part of travel industry where the company can only when they have effective connections worldwide. So, the organization is connected with such industries in order to maximize the satisfaction level of the employees. The company tied their business activities with various hotels and transportation services to provide effective services to their customers. These suppliers of the organization help them in gaining competitive edge in the target market (Armstrong, et. al., 2012). Target Audience The target audience of the company is those people who love travelling to new destinations and exploring the world. The people who believe in living real life experience are the main target of the company. Targeting is a strategy which is used by the organizations in order to identify the actual customers whom the company shall target in order to gain more and more sales for the company. Along with sales the company also aims to fulfill the organizational objective which includes may other factors apart from profit and revenue. Mainly the people who are very lively and want to get a break from their basic life routine to embrace the beauty of nature are fit for the organization to target (Rosenbloom 2012). The company does not provide services which are luxurious and pompous; rather it ensures that the customers receive a pleasant and lively experience which connects them to the nature. Thus, the company provides such people tempting offers which they can utilize to travel around the world; they aim to provide offers which stratify them financially and provide satisfactory experiences as well. As the organization adopted various marketing techniques to target customers and deliver them services as well. Digital media and print media play a significant role in promoting the services provided by the organization. Being placed in a travel industry the organization needs to promote their product to gain maximum number of customers in the market, also advertisement helps the customers to know about the features of the company and services provided by them in the market (Mowforth, and Munt 2015). Apart from that the main motive of the organization is to provide satisfactorily services to the customers apart from profit gaining intention, so the promotion scheme of the organization provides a view to the target customer that what kind of services the company deliver. further in this way the organization target the adequate customers who matches to the services provided by the company Intrepid (Whitelaw, King, and Tolkach 2014.). Marketing Mix of Intrepid Product As discussed above the company provides services which satisfy the feel of adventurous people. Being situated in adventure tourism the organization mainly provides real life experience to the customers. The organization aims to maximize the level of satisfactions of the travellers traveling with them. Adventurous tourism is a crucial segment of the tourism industry, unlike other organization; this organization does not serve prime and luxury services and products to the customers in the market. Neither the organization target such customers who thrive for luxurious travelling, basically the company Intrepid is known for providing real life experiences to the travellers while travelling. This states that organization make people close to nature and make feel the real beauty not through artificial products (Juvan, and Dolnicar 2014). Furthermore, it shall be noted that the organization is more close to nature if compared to organizations due to which the company receives more degree of uncertainty and threat in the organizational structure. As the health of nature is now days depleting day by day due to which there is high degree of risk aligned with it, resulting to which, the company also provide adequate safety measure services to the customers so that they can experience a safe and pleasant experience with the company (Page 2014). The company has maintained adequate objective while travelling which are discussed below: Functions shall be performed in such a way that they create effect on the satisfaction level of customers along with the company as well. Local leaders appointed by the organization shall co-ordinate with local and understand the culture and heritage of the location. This will help them provide better level of satisfaction to the customers. Prevention of environmental and human right is the foremost important aspect which shall not be waive by any employee under any circumstances (Bramwell 2015). Price Pricing is not an issue for the company; their main objective is to increase the level of satisfaction for the customers. So in context the organization develops and implements a pricing strategy which target mass customers at a time provide who wants to attain such services. The company adopted the cost-leadership and competition based pricing strategy in their business which helps them to grow of overtime. This strategy was used in such a way that the company reduced their travel package which excited the customers to travel with the company due to which the company increased its sales as well. Due to this strategy the organization also earned the competitive edge in the market (Pomfret 2016). Further the cost-differentiated strategy also supported the competition strategy of the company. Also this strategy helped the organization to deal with its competitors in order to run in target market and develop connections as well. Thus, the pricing strategies initiated by the company held them to gain the target customers in the market and initiate sustainability in their actions as well (Intrepid Travels 2017). Place Specifications of place play a significant role in implementing activities in the Intrepid tourism industry. The company operates its functionalities at the famous place which are close to nature and the place which are mostly liked by the customers present in society. Such kind of places is the place where the company initiates its activities. Furthermore it shall be noted that as the company Intrepid is customer centric so all the activities initiated in the management lie travel packages, offers, accommodation and based on their preference only. So, the place aspect depends upon the preference of the customers that were they want to travel (Wilks, Stephen, and Moore 2013). Another aspect is the connection of the company with other suppliers present in the market. Looking at the market analysis it shall be noted that the organization chooses the place to travel according to their relation with different companies and people present in different locations around the world. Promotion Promotion is regarded as one of the most important aspect which helps the companies present in the tourism industry to grow with a rapid speed. Promotion of the company helps the customers to know about the features of the company and activities provided by hem in market. With such information the customer can easily compare it with different competitors present in the market and chose the right company which can fulfill their requirements (Hardiman, and Burgin 2017). Also the promotional strategy of the company helps them to communicate their vision and mission with the target customers and increase their sales rapidly. This process improves the brand image of the company as it helps the customers to gain trust on their activities in grow in the global market. Digital media and print media are the ways through which the company promotes its activities in the target market. For companies like Intrepid, promotion is the basic source to target more and more customers from different geographical boundaries. So the company invests a huge amount in promoting the product and their objectives in the target market (Wood 2017). Comparative Analysis with competitors Competitors are those people who are involve in providing same type of services to the target customers in the same industry. Competitors of Intrepid are Austin Adventure, G Adventure, and Geographic Expeditions Adventurous Trips etc. further the comparison of the company with their rivals is discussed below: Product Just like Intrepid Tourism there are many other companies which are present in adventure tourism sector and provide almost same types of services to the customers. But the fact that makes the company different from its competitors is the Intrepid provide offers and packages available at affordable prices. This helps the company to gain competitive edge in the market. Price Talking about price, it shall be noted that the company does not focuses on gaining more and more profits like others; instead it focuses on maximizing the level of satisfaction of customers. Resulting to which provide their services at very affordable prices in the market (Peacock, et. al., 2017). Place The company is locate in total 100 countries and have a huge family of around 1600 employees working with them in more than 20 offices worldwide. So, it shall be noted that if compared to other competitors the company Intrepid holds more area and initiates diversified activities worldwide. Promotion Intrepid Travel is an Australia based company; Australia is a beautiful country where there are many places which are very close to nature. So, it gives the company plenty of opportunity to travel and expand their services. Resulting to which, the company adequately promote their services worldwide (Giddy, and Webb 2016). Recommendation Thus, it shall be recommended to the company that they shall adopt effective and efficient strategies to improve the target objective of the company. Also the organization shall aim to attain competitive edge in the market by developing promotional activities in the market. Further it shall be recommended to the company that they shall also focus on other ways of promotions to reach out to more and more people. This process will help them to create brand equity and flourish their business in international market as well. Lastly, the company support expansion activities in their business to provide more and more people their travelling adventure experiences. Conclusion Thus in the limelight of above-mentioned events the facts that shall be noted is that the organization Intrepid Company is an Australian organization which is part of tourism industry. The company is among one of the most prominent companies of Australia which provides adventurous services. Further the main motive of the company is to provide real life experience to the travellers travelling with them. Also they aim to protect the environment as well. Apart from that considering to competitors, the company gained advantage because of their qualitative marketing activities in the global market. References Armstrong, G., Kotler, P., Harker, M., Brennan, R., 2012, Marketing: an introduction, Pearson Prentice-Hall, London. Bramwell, B., 2015. Theoretical activity in sustainable tourism research.Annals of Tourism Research,54, pp.204-218. Giddy, J.K. and Webb, N.L., 2016. The influence of the environment on motivations to participate in adventure tourism: The case of the Tsitsikamma.South African Geographical Journal,98(2), pp.351-366. Hardiman, N. and Burgin, S., 2017. Nature tourism trends in Australia with reference to the Greater Blue Mountains World Heritage Area.Journal of Sustainable Tourism,25(6), pp.732-745. Hollensen, S., 2015, Marketing management: A relationship approach, Pearson Education. Intrepid Travels. 2017. Expedition trips: Brand new off-map adventures. Viewed on December 12, 2017 from https://www.intrepidtravel.com/en/theme/expeditions Intrepid Travels. 2017. Small groups, big adventureswith Intrepid Travel. Viewed on December 12, 2017 from https://www.intrepidtravel.com/en Juvan, E. and Dolnicar, S., 2014. The attitudebehaviour gap in sustainable tourism.Annals of Tourism Research,48, pp.76-95. Kumar, V. and Christodoulopoulou, A., 2014. Sustainability and branding: An integrated perspective.Industrial Marketing Management,43(1), pp.6-15. Mowforth, M. and Munt, I., 2015.Tourism and sustainability: Development, globalisation and new tourism in the third world. Routledge. Page, S.J., 2014.Tourism management. Routledge. Peacock, S., Brymer, E., Davids, K. and Dillon, M., 2017. An Ecological Dynamics Perspective on Adventure Tourism.Tourism Review International,21(3), pp.307-316. Percy, L., 2014.Strategic integrated marketing communications. Routledge Pomfret, G.C., 2016.An exploration of adventure tourism participation and consumption(Doctoral dissertation, Sheffield Hallam University (United Kingdom)). Rosenbloom, B., 2012, Marketing channels, Cengage Learning. Whitelaw, P.A., King, B.E. and Tolkach, D., 2014. Protected areas, conservation and tourismfinancing the sustainable dream.Journal of Sustainable Tourism,22(4), pp.584-603. Wilks, J., Stephen, J. and Moore, F. eds., 2013.Managing tourist health and safety in the new millennium. Routledge. Wood, C., 2017. Travel, roads, risks and volunteers.Journal of Tourism and Cultural Change,15(5), pp.490-498